PBSeeds grows into the cloud


A leader in their field, PBSeeds is a Victoria-based seed supply and packaging business, servicing the local and international market using digital agriculture tools for everyday operations.  With the help of Carl and AGContext, PBSeeds become one of the first businesses in the regional to connect to the new NBN fixed wireless service and migrate onto the Microsoft 365 platform. As a result, they greatly uplifted their capacity to provide quality food products to their international markets. 

The Problem

When PBSeeds contacted us, they were suffering from an all-too-common problem of aligning outdated systems with modern technology. Operating in a highly manual way, using a mix of paper documents, Microsoft Excel spreadsheets and software platforms, with processes that entailed a large degree of manual duplication and rework in their customer and order management.

As a result, the team could not access timely information about current operations, customer demand and stock status, so customer service was suffering, and frustration levels were high.

Their team recognised it was time for a change and could see the potential for streamlining with digital agriculture tools and newly available wireless services. All they had to do now was find someone who knew what this meant and how to do it. Luckily, we were available to take on the challenge.


I enjoyed working with Carl and the project was delivered on time, on budget and within scope. He was great at the change management side which resulted in immediate positive system & process change. I picked up the phone to get Carl involved as we needed expertise, it was the best move I made.

Andrew Brown, Operations Manager – PBSeeds, 2015.  


Our Solution for PBSeeds

We were privileged to lead our friends at PBSeeds through a six-month digital transformation, leveraging the capabilities of Microsoft Office 365 and Microsoft SharePoint. 

Through our Discovery Review Session with PBSeeds we were able to understand how they managed their information and digital agriculture tools. We worked with them to create a Digital Change Strategy that transformed the organisation, including:

As PBSeeds continues to grow, we’re continually reviewing and improving the system further, so their team can keep delivering.

Our Results

The digital transformation of key business process meant: 

Peter and Janine

Carl and AGContext enabled us to make transforming change in our business to organise and supply our national customer orders more easily and efficiently.

Janine Sounness, Commercialisation Manager – PBSeeds, 2017.

PBSeeds Bags 500

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